gusto Holistic Summit: A Pioneer Concept
Co-presented by Maxicare and produced by NGT Boutique Agency, the inaugural gusto Holistic Summit featured two distinct yet complementary aspects: a series of curated wellness activities and an engaging pop-up marketplace. Attendees had the flexibility to participate in immersive classes, explore the pop-up, or enjoy a blend of both experiences throughout the day.
The gusto Holistic Summit showcased over 50 regional brands, marking a pioneering initiative in the Philippines that allowed guests to discover and interact with a diverse range of SME merchants and learn more about their brand and offerings. It was held at the first summit's Official Venue Parter, SMX Convention Center Aura, guests were invited to engage with specialists, small business owners, and fellow enthusiasts. Major sponsors included Custom Clubmakers and A Lounge.
The wellness activities were thoughtfully categorized into two main segments: “Learn with gusto” for workshops and seminars, and “Move with gusto” for immersive movement sessions. Four specialized classrooms were set up to enhance the experience. Movement Classroom One focused on spatial audio and meditation, while Movement Classroom Two featured visually immersive animations produced by NGT Immersive. The Workshop and Seminar classrooms hosted sessions led by Filipino experts in their respective fields.
Esteemed instructors for the first summit were Aldous Castro, Aesha Calado, Cylynne Mationg, DJ Morales, Eli Abela, Geri Gil, Jethro Medina, Mara Aboitiz Francisco, Marge Monasterio, Miel Abong, Mishelle Fernando, Sky Yang, Tami Ledesma, and Tonette Asprer.
Activities of the wellness programming included:
- Cacao and Kirtan Meditation with Marge Monasterio of Madre Mundra Rituals, powered by Nutrifam
- Handpan Sound Experience with Aldous Castro, powered by The Refined
- Aromatherapy with Geri Gil of The Oilbularyo, powered by Honest Junk and Kiele Natural
- Graphite Portraiture with Jethro Medina of ArtFix, powered by NIC’S
- Vinyasa Yoga with Tami Ledesma of Vida Yoga, powered by Pure Nectar
- Mat Pilates with Mara Aboitiz Francisco, powered by Gabbie Jewelry
- Biohacking, powered by Greater Gut PH
- Qigong with Sky Yang of Yang Dojo, powered by Onewave Wellness
- Yin Flow with Aesha Calado of Yang Dojo, powered by Supps Fam
- Sculpt and Stretch with Cylynne Mationg of KIN, powered by Sunnies Flask
- Mental Health in the Creative Field with Miel Abong, powered by Tridem
- Meditation with Mishelle Fernando of MUNI Wellness, powered by Yococo
- Mushroom Cultivation with DJ Morales, powered by Nightcap Manila
- Sound Healing with Tonette Asprer, powered by Kindred
All participants of the fourteen (14) wellness activities were given a token from partner brands, in addition to full-day access to the pop-up. The movement classes
The gusto Holistic Summit pop-up featured a curated selection of regional vendors Boddie, NIC’S, Strattera Fitness, Hunnywax, Yoga Love, Sushi Nori, BTMT Cafe, Pure Nectar, Yococo, Nextgen Fitness, and Uncle Bob’s. A selection of “gusto Picks” included Founders Beauty, Pampa, Glazed, The Refined, and Nutrifam.
For those seeking further relaxation, the speakeasy gusto Wellness Hub offered complimentary threading and spot massages, powered by BeautyBuddy x The List Salon, as well as complimentary full body massages powered by The Refined. Guests enjoyed bespoke gusto cocktails and mocktails, infused with active ingredients such as collagen and aloe vera, in collaboration with Nightcap Manila. Sachets of DrinkAid were provided to all attendees who indulged in a cocktail or two.
Additional immersive experiences included a motion-reactive visual LED TV, a gusto photo booth powered by Flashbox PH, and tarot readings and reiki powered by MUNI.
For pet owners, pup attendees were treated to gifts from Bare Pets and Petchola.
The pop-up was styled in collaboration with Constance Styling, and all the lounges throughout the gusto Holistic Summit were powered by MOD Concepts and Rentals.
Ticketing for the both the wellness activities and the pop-up of the gusto Holistic Summit went through ticketing partner Tridem Collective.
Looking ahead, gusto targets to host the gusto Holistic Summit bi-annually, alongside smaller, more intimate activations in partnership with brands it aligns with in between. These pocket events will offer personalized and custom experiences that are holistic wellness centered. gusto will also provide corporate wellness packages for companies seeking to enhance their wellness initiatives. Based in Manila, gusto plans to expand both locally and regionally, with all activations produced in collaboration with NGT Boutique Agency.
gusto is committed to building a space where wellness is not just a trend, but a lifestyle—a sustainable and inclusive journey for all.
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To learn more and keep up to date with activations from the brand, you may follow gusto on Instagram @____gusto and Facebook, Youtube, and TikTok: @gusto-holistic
For inquiries or partnerships, you may reach out to inquire.gusto@gmail.com