Introducing gusto: A New Wellness and Lifestyle Brand Redefining Holistic Living

gusto, a newly launched wellness and lifestyle brand, is on a mission to redefine holistic living by dismantling outdated stigmas and embracing a more inclusive, accessible approach. With a focus on creating a space that helps individuals craft sustainable routines that nourish both mind and body, gusto provides a platform where anyone—regardless of their starting point—can embark on their own unique wellness journey without being constrained by traditional paradigms.

Through its digital publication and e-commerce platform, gusto serves as a curated space spanning wellness, art, music, travel, and more, specifically tailored for Asia and those traveling within Asia. In addition to featuring thought-provoking articles and digital resources, gusto will spotlight emerging homegrown businesses and specialists, bringing attention to valuable services and products that might otherwise go unnoticed – concepts and brands that aren’t within one's radar just yet.

At its core, gusto empowers individuals to learn at their own pace, engage with a like-minded growing community, and actively participate in immersive experiences. This includes flagship events like the gusto Holistic Summit, an inaugural gathering held at SMX Aura in Metro Manila. The summit brought together the wellness community and newcomers alike through a mindfully crafted selection of experiences that highlighted movement, education, shopping, and holistic wellness. Serving as the official launch for the brand, the event provided an exciting culmination and preview of what’s to come from gusto.

Looking ahead, gusto targets to host the gusto Holistic Summit bi-annually, alongside smaller, more intimate activations in partnership with brands it aligns with in between. These pocket events will offer personalized and custom experiences that are holistic wellness centered. gusto will also provide corporate wellness packages for companies seeking to enhance their wellness initiatives. Based in Manila, gusto plans to expand both locally and regionally, with all activations produced in collaboration with NGT Boutique Agency.

gusto is committed to building a space where wellness is not just a trend, but a lifestyle—a sustainable and inclusive journey for all.

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To learn more and keep up to date with activations from the brand, you may follow gusto on Instagram @____gusto, Facebook @gusto-holistic, YouTube @gusto-holistic, and website gusto-holistic.com.